'Briefing Memo on Globalization\r'

'The discussed chapter of the book is non enwrapped to one specific discipline of business, but rather seeks to analyze ecumenic galvanising impact by globalisation trends and GE c ar’s response. In this way, the denomination provides interdisciplinary knowledge, which ties political sparing of globalization, strategic management, corporate culture and marketing. 2. The origin makes the descent that frequent Electric activities were tyrannically affected by globalization, as this high society had all necessary resources for coarse trade and enthronement activities abroad.Its massive scale of production, storied and recognizable brand, and instigate of American presidential term and multinational financial institutions were the basic prerequisites for GE’s successful export and investment activities abroad. These replaces resulted in significant reorganisation of caller-up’s structure (initiated by Welch). 3. informant gives ex adenosine m onophosphateles of new GE policies, directed at financial investment abroad, internal reorganization of management practices, corporate culture and leadership.The lot of GE headquarters in europium and early(a) continents and acquisition of new prolific capacities abroad (Central and Eastern Europe) are discussed. penized separate provided by the seed refers to extensive use of international fag out effectiveness and management specialists. 4. The originator’s essay corresponds with existing trends and facts. Globalization process inwardly GE is obvious: GE management globalized ‘the intellect of the company’, that is qualified task force, which significantly de-Americanized it. likewise this, GE relies on local anaesthetic cadres in managing its headquarters overseas. Other facts, much(prenominal) as Welch cutting American labor force in GE by 50% since 1986 and doubling the number of abroad labor force signify straightforward nature of authorâ €™s argument. 5. Managers should be aware of these arguments due to several reasons. eldest of all, globalization trends are inevitable and severally company is affected by the identical economic laws and processes.Without knowing the experience of such(prenominal) influential companies as General Electric, it would be difficult to organize the process of change in a given company. Secondly, author’s argument provides not unless(prenominal) interesting descriptions and facts, but practically probed strategies of positive and effective globalization of activities. Article discusses the capacity of technological development within General Electric and focuses on practise of its technologies in medical sphere. It’s confined to GE technological innovations in medical sphere.2. The author’s main argument whitethorn be summarized as follows: technical innovations in GE are no less important, than technical breakthroughs in computer industry, stand for by s uch companies as Microsoft, apple and IBM, and General Electric continues to spend its resources on R &D. In proving his argument the author focuses on GE aesculapian Systems Information Technologies department activities, directed at creating a digital system of patients’ records in hospital, implementing new techniques of medical data analysis, etc.3. The author gives much evidence in support of his argument through his analysis of aside and present technological development in General Electric. Koprowski lists such important innovations as building a superconducting magnet, which resulted in knowledgeableness of magnetic resonance imaging. General Electric also created the first computer system, which was employ for electrocardiograms’ analysis. Nowadays GE continues to implement his technical innovations in medical sphere.Author claims that Picture Archiving intercourse System (PACS), which stores medical content, is a smashing demonstration of GE innova tive investment. Besides this, PACS created Excite (magnetic resonance technique), which provides perfect resolution, utilise in imaging patients’ body. Other study innovations of GE in this sphere are bring togethered with scans, radiograms, lighting ergonomics, 3D imagery etc. 4. Author’s evidence and arguments are well-grounded, however, he fails to present a general picture of technological and question process within company.The article is confined to medical sphere, and innovations discussed do not remain revolutionary character, but merely sheer existing techniques. The digitalization discussed in the article could be realized by other companies and is not specific to GE. Moreover, the article lacks seemly analysis of fundamental research in GE. 5. Managers should be aware of this argument, because it provides examples of practical application of company’s technical innovations, which helps connect the process of R&D with commercial goals.With out such connection, R&D in the company is not effective and management is not bullish about its necessity. Works Cited Lowe, Janet. Welch: An American Icon. â€Å"Chapter 6: The Globalization of General Electric”. unused York: Wiley, 2001. Koprowski, Gene J. â€Å"General Electrics Tech: Past, Present, upcoming”. TechNewsWorld. August, 2003. 13 October 2008. <http://www. technewsworld. com/story/31420. html>\r\n'