ABC’s Unique Selling Proposition

In this fast changing world, preferences of people limiting as well. For instance, people became more health conscious than before. So, Anheuser-Bush Company which is cognize because of excellent beers produced comes up with the product better than its competitors. The product is Bud20. It is a configuration of beer which includes a content of 20 large calories in one bottle. It contains the lowest calorie compared to Cools and Miller and other competitors as well.Even though, the ingredient has only 20 calories, it is unbosom considered as great tasting and finest beer in order to meet the demands of the customer in both the higher and the lower ends. Surely, the people will sustain the product and bring a high profit in the go with. Since the company can afford to introduce the product to the higher advertisement, it is much easier to sell. The accelerated way to advertise the product is through TV commercials and product open in one of the variety shows in the country.Pr omoting the product to numerous magazines and newspapers casual or weekly is also an effective marketing technique that should be applied. Since the company is one of the largest brewing companies and has established a good and well(p) reputation when it comes to the manufacturing of beers, they gained a wide range of marketers to sell their product. These are supermarkets, groceries, appliance stores, liquor stores, restaurants and bars. . Bibliography Anheuser-Busch Companies, One Busch Place. St. Louis, MO 63118. 2 Dec. 2007. http//www. anheuser-busch. com/Products. html